Product demonstrations disguised as action-packed car films. I had he pleasure of writing, launching and coordinating Pennzoil’s award winning global content entity Joyride. A collection of films and fully integrated campaigns where we worked with different factory OEM partners to tout Pennzoil’s Synthetic Motor Oil Technology. The films have been recognized by almost every major award show including Cannes, Clios, One Show, LIAs, NY Festivals and the Webbys and they have also been given the illustrious Grand Prix Award at The London Motor Film Festival. They’ve received over 80-million views online helping generate an 80% increase in YouTube subscriptions for the brand and YOY sales increases since the inception of the campaign.
The Last Viper — Featuring the last ever Dodge Viper ACR on the streets of Miami
Landing page experience and oil selector tool.
THE LAST VIPER EVEN INSPIRED A FAN FILM ENTITLED “THE FINAL FIT”
Exorcising the Demon - Featuring the Dodge Hellcat Demon on the mean streets of Pittsburgh.
Landing Page with Oil Change Reminder Widget and mobile Wallet Integration. (A first for the category)
Escaping the Ring — Featuring the BMW M4CS Coupe at the World Famous Nurburgring.
Behind The Scenes
Dream Come True. Also my shoe is untied.
CIRCUIT - Featuring the Ferrari 488 GTB in Barcelona Spain
TUNDRA — Featuring the BMW M6 Coupe in the Canadian Rockies
JOYRIDE VIRTUAL REALITY EXPERIENCE
JOYRIDE PREQUEL — Featured the Dodge Hellcat on the streets of Cape Town South Africa .
BAJA — Featuring the Jeep Wrangler Rubicon in the Baja desert
