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A New Take on Speed Reading

To commemorate the 50th anniversary of Team Penske Racing, Pennzoil motor oil wanted to create a book that celebrated their never-ending pursuit of speed. To honor that legacy, we designed a book that's equipped with a working speedometer. Each spread of the book highlights a key moment in the history of Team Penske. A combination of typography, historic imagery and bold graphics were used to help bring Penske's glorious legacy to life.  - Applied Arts Award Winner

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For the last 50 years, Team Penske Racing's sole goal has been to drive faster than anyone on the planet. And Pennzoil, the racing oil Team Penske depends on, wanted to commemorate this anniversary with a book that celebrated the team's relentless pursuit of speed.