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SXSW Mario Karting

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We teamed Pennzoil up with Nintendo and brought to life one of the world's most popular games at SXSW and ended up generating over 1-billion earned media impressions. We even made it onto the late night talk show Jimmy Kimmel Live, making it one of the most successful product launches in the history of SXSW while also achieving Adweek's Media Plan Idea of the Year honors.

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