Product demonstrations disguised as action-packed car films. I had he pleasure of writing, launching and coordinating Pennzoil’s award winning global content entity Joyride. A collection of films and fully integrated campaigns where we worked with different factory OEM partners to tout Pennzoil’s Synthetic Motor Oil Technology. The films have been recognized by almost every major award show including Cannes, Clios, One Show, LIAs, NY Festivals and the Webbys and they have also been given the illustrious Grand Prix Award at The London Motor Film Festival. They’ve received over 80-million views online helping generate an 80% increase in YouTube subscriptions for the brand and YOY sales increases since the inception of the campaign